MARKETING
MARKETING
WINGSTOP BRAND STORE
For clings, panels, and other store marketing materials, please use the Wingstop Brand Store to order what you need.
WS Brand Store Portal Access Steps
In other words: if it’s available in the Brand Store, that’s where you should go to get it.
EVERYTHING ELSE
NROs: WHO HANDLES WHAT? - For NROs, we have this pretty well divided up:
Development handles all LTOs, POP Kits, and Feather Flags.
Mufyn Robinson (Office Admin/Manager) handles To-Go/Take-Out Menus and Coupons.
❌You do not need to add NRO requests to the Marketing Spreadsheet. We handle those at HQ.
🛑READ: DO NOT ADD ANYTHING FOR AN NRO TO THE MARKETING SPREADSHEET UNLESS IT'S BUSINESS CARDS!
Wingstop Marketing Request Workbook
BUSINESS CARDS
Need business cards for yourself or your GMs? Those requests go on the Marketing Request Workbook.
If the business cards are for a GM of an NRO, please note that on the spreadsheet.
We will ship those directly to your home.
Why? Because we have learned the hard way that small boxes and packages have a tendency to mysteriously disappear during NRO construction.
The same rule applies to NRO To-Go/Take-Out Menus and Coupons. Those will also be shipped to your home rather than the construction site.
ONCE THE STORE IS OPEN...
Once a location is open, anything you need should be ordered through the Wingstop Brand Store.
The ONLY 4 exceptions are:
To-Go/Take-Out Menus
Business Cards
Coupons
Rock Star Cards
Those four items should be requested through the Marketing Spreadsheet, and I’ll take care of the ordering.
Need Feather Flags after the store is open? Those are handled directly through AirAds. Our contact is Michele Smiser at michele.smiser@airadpromotions.com.
MULTIPLE STORES = ONE SHIPMENT
We really appreciate it when you combine orders for multiple stores whenever possible. It helps us save on shipping, and nobody likes paying for a box to take the scenic route when it could all go together.
When you're ordering for multiple stores at once, We’ll ship everything to your home so you can distribute it from there.
We completely understand that some of your locations are VERY far apart, so we are not asking you to rearrange your entire day or spend half your week driving across state lines to save on shipping. To the extent possible, though, please split shipments only when absolutely necessary.
VIBE APPAREL